How do you persuade gamers that the new antivirus software from Norton won’t slow down or interrupt their gameplay?

By getting rapper and RPG gamer Che Lingo to create an insanely fast rap about his gaming prowess that he performs super fast, uninterrupted.

With a media plan that hit the video up on YT, Twitch, Twitter and TikTok we purposefully put the lyrics on screen and challenged people to see if they could keep up or perform the rap even faster.