Converse have always been a champion for creativity and change. So when they signed John Boyega we knew we needed to create a campaign that went beyond words. The Create Next Film Project was born to tackle the lack of representation in the film industry, which sees us shine a light on five young, ambitious and undiscovered London filmmakers in a bid to help them step into the film industry.
The 6-month project launched with a Film, OOH and Social campaign, showing the five rising filmmakers alongside John Boyega, as they work through the night, honing and perfect their craft, theirs always ‘the last light on’.
But the campaign is just the start of the journey. The filmmakers are also taking part in a 6-month mentorship programme with John Boyega and creatives from the Converse Allstars network who will be supporting them as they develop their skills and learn their craft. They’ll also each be given a £25k fund to create a short film at the end of the project.