British Gas has a long standing partnership with Carers UK. To highlight this collaboration, we created “Two sides of the story”, a content series which shines a light on the struggles of more than 6.5 million unpaid carers in UK.

From the hours of footage we created a cinema and TV spot and also a series of social videos and Youtube pre-rolls, focussing on specific topics, like loneliness, mental health or struggling with work.

The campaign has picked up Gold at the Campaign BIG Awards, Best Cinema Campaign at the DCMs, Grand Prix at the Charity Film Awards and is currently shortlisted for the upcoming British Arrows.